LookBook
Raw. Authentic. Powerful. See how our community wears their struggles like armour through our campaign imagery.
Still Here
Faded black. Heavyweight. Built like the body
carries too much.
The large Allergic to Life back print hits
in Signal Red – Loud, Urgent,
Unapologetic.
This isn’t fashion. It’s a warning. A
reminder. A refusal to disappear
Faded black. Heavyweight. Built like the body carries too much.
The large Allergic to Life back print strikes
in Electric Purple – Sharp, Defiant,
Unapologetically visible.
It’s not decoration. It’s resistance. A
signal that invisible battles deserve
tobe seen
Heavyweight, oversized, built for the cold and the weight you carry.
Across the back, Allergic to Life in the Small
Electric Purple logo glows sharp against black –
Defiant and Unapologetically visible.
It’s not fashion. It’s resistance. A signal that
invisible battles deserve to be seen.
Heavyweight, oversized, built for the cold and the weight you carry.
The STILL HERE; chest hit in
Electric Purple cuts sharp against black — Defiant and Unapologetically visible.
Its resilence turned signal. Proof
you demend to be seen. Proof you
won’t be silencd
Cut for movement. Built for weight.
The Allergic to Life leg logo hits in
Electric Purple glows sharp against black –
Defiant and Unapologetically visible.
Every step signals resilience. Every stride
demands to be seen.
Cut for movement. Built for weight.
The Allergic to Life leg logo hits in
Signal Red burns low — Urgent, Loud
and Impossible to ignore.
Every step carries the message. Every stride
refuses silence.
Faded black. Heavyweight. Built like the body carries too much.
The STILL HERE; chest hit in Signal
Red sits close to the heart – Small,
Sharp, Impossible to ignore.
Its survival turned statement. Proof
you don’t vanish. Proof you endure
Faded black. Heavyweight. Built like the body carries too much.
The STILL HERE; chest hit in
Electric Purple sits close to the
heart – Sharp, Defiant, Unapologetically visible.
Its resilence turned statement. Proof
you demand to be seen
Heavyweight, oversized, built for the cold and the weight you carry.
Across the back, Allergic to Life in the Large
Signal Red logo cuts like a warning flare — urgent, loud, impossible to ignore
It’s not branding. It’s a banner of refusal. A refusal to disappear.
Heavyweight, oversized, built for the cold and the weight you carry.
The STILL HERE; chest hits in
Signal Red sits close to the heart –
Urgent, Sharp and Impossible to ignore.
Its survival turned statment. Proof
you endure. proof you refuse to
vanish.
Behind the Lens
Every image tells a story of resilience, strength, and the beauty
found in authentic struggle.
Authentic Storytelling
Our lookbook isn’t just about showcasing clothing – it’s about capturing the raw, unfiltered reality of living with invisible illness. Each campaign features real people from our community, sharing their stories through powerful imagery.
From urban streets to intimate portraits, every shot is designed to challenge perceptions and celebrate the strength that comes from vulnerability. We believe that true beauty lies in authenticity, not perfection.
These images represent more than fashion – they’re visual manifestos of resilience, declarations that invisible doesn’t mean imaginary, and proof that we’re still here, still fighting, still progressing.