Drop 001 marks the beginning of Allergic to Life — a brand created for those who fight battles the world can’t see. This release isn’t about hype. It’s about hope, connection, and speaking the truth that often goes unspoken:

Some days, surviving is the victory.

For years, I lived inside a mind that felt too loud and too heavy. Anxiety, CPTSD, depression, suicidal ideation and borderline personality disorder— the weight became normal, even when it shouldn’t have been. And I know I’m not the only one who’s felt that way.

Drop 001 was created for anyone who has ever felt invisible, dismissed, or misunderstood. It’s for the people who keep showing up even when it feels impossible.

Your story matters. Your presence matters. Your survival is powerful.

Every element of Drop 001 is intentional:

Washed black textures — representing the storms we’ve survived, the heaviness others couldn’t see.

Electric purple accents — symbolising resilience, the flame inside us that refuses to go out.

Subtle signal-red hits — a reminder to check in, reach out, and never ignore the signs in ourselves or others.

This isn’t clothing. It’s armour.

People stay silent because they fear being misunderstood. But silence is where the danger grows.

Drop 001 breaks that silence.

It says: “I’ve been through things you can’t see. I’m still here. And that’s enough.”

5% of all profits from Drop 001 supports suicide prevention and crisis response services. Because raising awareness means nothing without action.

This is streetwear with purpose — clothing that supports real people, real lives.

Drop 001 is just the beginning.

We’re creating a community that:

encourages honest conversations

validates invisible illnesses

supports mental health without judgement

make sure no one has to fight alone

This is for the ones who made it through their darkest nights — and for the ones still trying to.